Sound Identity
+ Experience
We go beyond simply creating sounds – we craft a unique sonic DNA for your brand, a foundational auditory blueprint that defines your brand's sound and ensures consistency across all touchpoints.
Let's explore the sound identity developed for one of our case studies.
Inside Saudia's Sound Identity
Saudia's (formerly Saudi Airlines) recent rebrand included a Sonic DNA that embodies the airline’s aspirations, both onboard and beyond the clouds. Our case film delves into the process behind the Middle Eastern airline’s sonic identity, a distinctive sound identity taking center stage, that has won a Transform Award in the MEA region.
Our design-oriented process - from the brand immersion to audio asset development involves:
Brand-to-Sound Mapping.
The Sonic Profile of your brand. Using our proprietary taxonomy, we map your brand's key attributes to specific audio characteristics.
This approach translates brand values into sound territories, creating a precise framework for sound that authentically represents your brand identity and resonates with your target audience. This step facilitates evaluation later in the creative process and enables effectiveness measurements of your audio implementation.
Multisensory Mapping.
We believe that a truly powerful brand experience engages all the senses. We work closely with your team to ensure your audio identity complements your visual branding, messaging, and even your product design, creating a holistic and immersive brand experience.
We use a multisensorial approach to understand how the brand can sound cohesive with how it looks like. It’s a fascinating journey through the human perception and how sound influences it.
Sound Branding: Global Adaptability.
Global Adaptability meets Local Relevance: In today's interconnected world, your sound identity needs to resonate across cultures and languages. We craft sound branding that is globally adaptable yet retains the flexibility to be tailored for local relevance, ensuring your brand message is clear and impactful everywhere you operate.
This work leads to the perfect briefing for the creative exploration.
Touchpoint audio mapping.
Every brand interaction is an opportunity for sound expression. Our process identifies and optimizes these moments across key areas:
Each touchpoint is analyzed for duration, functionality, technical specs, brand impact, reach, and environmental factors. This ensures consistent, contextually appropriate sound deployment across your brand ecosystem, maximizing impact and coherence.
Digital Touchpoints
UI sounds, social media content, digital ads, voice assistant interactions.
Product Experience
Product sounds, packaging, IoT devices, in-app notifications.
Physical Spaces
Retail/office environments, events, customer service (e.g., hold music, IVR).
Communications
TV/radio ads, podcasts, internal videos, brand films.
Each touchpoint is analyzed for duration, functionality, technical specs, brand impact, reach, and environmental factors. This ensures consistent, contextually appropriate sound deployment across your brand ecosystem, maximizing impact and coherence.
Sonic Territories.
We identify and develop sonic territories that align with your brand’s personality and goals, forming the foundation of a unique sound palette. These territories are validated through AI Audio Prediction and optional consumer testing to ensure they resonate across markets. The result is a cohesive yet versatile audio ecosystem, with assets that consistently reflect your brand while adapting to diverse contexts.
Why is amp your perfect partner
Strategic Expertise
We combine deep audio branding knowledge with data-driven insights to craft sound identities that align perfectly with your brand’s values and goals.
Innovative Solutions
From sonic logos to comprehensive audio ecosystems, we deliver creative, future-focused sound strategies that help your brand stand out in a crowded marketplace.
Emotional Connection
Our work is designed to resonate—creating memorable, meaningful audio experiences that forge deeper connections with your audience.
