Sound Identity
+ Experience
At amp, we go beyond simply creating sounds – we craft a unique sonic DNA for your brand, a foundational auditory blueprint that defines your brand's sound and ensures consistency across all touchpoints.
Let's explore the sound identity developed for one of our case studies.
Inside Saudia's Sound Identity
Saudia's (formerly Saudi Airlines) recent rebrand included a Sonic DNA that embodies the airline’s aspirations, both onboard and beyond the clouds. Our case film delves into the process behind the Middle Eastern airline’s sonic identity, a distinctive sound identity taking center stage, that has won a Transform Award in the MEA region.
This design-oriented process involves:
Brand-to-Sound Mapping.
The Sonic Profile of your brand. Using our proprietary taxonomy, we map your brand's key attributes to specific audio characteristics. This approach translates brand values into sound territories, creating a precise framework for sound that authentically represents your brand identity and resonates with your target audience. This step faciliates evaluation later in the creative process and enables effectiveness measurements of your audio implementation.
Sensory Mapping.
We believe that a truly powerful brand experience engages all the senses. We work closely with your team to ensure your audio identity complements your visual branding, messaging, and even your product design, creating a holistic and immersive brand experience.
Touchpoint audio mapping.
Every interaction with your brand is an opportunity for sound expression. Our touchpoint audio mapping process strategically identifies and optimizes these moments:
Digital Touchpoints: Website & Apps: UI sounds, loading music, video content, Social Media: Short-form content, reels, stories, Digital Ads: Pre-roll, mid-roll, display ads, Voice Assistants: Skills, commands, responses
Physical Spaces: Retail Environments: Background music, announcements, checkout sounds, Office Spaces: Reception areas, elevators, meeting rooms, Events: Brand activations, conferences, product launches, Customer Service: Hold music, IVR systems, notifications
Product Experience: Product Sounds: Start-up sounds, notifications, alerts, Packaging: Interactive elements, unboxing experiences Connected Devices: IoT products, smart home integration, In-Product Features: App notifications, feedback sounds
Communications: TV & Radio: Advertising, Sponsorships, Podcasts, Internal Communications: Corporate videos, presentations, Brand Films: Documentary, storytelling content
Each touchpoint is analyzed for: Duration requirements, Sound functionality, Technical specifications, Brand Impact, Reach and Environmental factors. This comprehensive mapping ensures consistent yet contextually appropriate sound deployment across your entire brand ecosystem, maximizing impact while maintaining brand coherence.
Sonic Branding: Global Adaptability.
Global Adaptability meets Local Relevance: In today's interconnected world, your sound identity needs to resonate across cultures and languages. We craft sound branding that is globally adaptable yet retains the flexibility to be tailored for local relevance, ensuring your brand message is clear and impactful everywhere you operate.
This work leads to the perfect briefing for the creative exploration.
Sonic Territories.
Through our detailed mapping process, we identify and explore distinct sound territories that align with your brand's personality and objectives. These territories guide the creation of your unique sound palette, from foundational elements to complete musical expressions, ensuring every sound asset speaks your brand's language.
Sonic Territories are tested with our AI Audio Prediction and optionally with our Audio Consumer Testing, across relevant markets. This ensures an objective decision-making process and some stress-test for future
The outcome is the foundation for audio asset creation, deploying the sonic brand with relevant assets that create a consistent, diverse yet recognizable Sound Ecosystem.
Why Choose amp for Your Sound Identity?
We deliver:
A Sonic Profile that's uniquely, unmistakably you, with a lot of intelligence and data to be set for sonic success.
A strategic framework that transforms your brand touchpoints into an audio opportunity — using music, sound, and voice to enhance recognition and emotional impact.
A data-driven roadmap that transforms brand sound from an afterthought into an authentic strategic superpower.
