Audio Strategy
+ Insights
We create a unique audio strategy that aligns with your brand, leveraging insights to enhance engagement and ensure your sound stands out. Our approach transforms sound into a powerful tool for connection and impact.
What is Audio Branding?
A Sound Identity shapes a brand’s identity and impact consumers and culture. Watch this little video about the evolution of Sound Branding, created by our Research & Insights Team.
Discover how sonic branding can transform your brand. Get in touch today!
End-to-End Audio Branding: From Sound Design to Voice and Music Strategy
1 - Brand Sound Discovery: Identify Opportunities for a Stronger Audio Identity
We immerse ourselves in your brand, your customers, and your competitive landscape.
But here's the difference: we leverage the world's most complete collection of insights about the use of sound across brands and industries (Best Audio Brands and amplify).
This unparalleled resource allows us to identify untapped opportunities, avoid sound pitfalls, and craft a sound strategy that truly sets you apart.
We use our proprietary audio taxonomy to map your brand to a Sonic Profile. This profile outlines the "do's and don'ts" of your brand's sound, providing a clear framework for creating and measuring all sound work. It informs guidance on what's on-brand versus off-brand, ensuring consistency and impact.
Tools, data and instruments used:
Workshop for brand immersion
Data from our world’s most complete best audio brands KPI database
Financial and compliance audit using our AI-powered Sonic Hub platform
Status Quo analysis with our AI-powered Sonic Hub platform
(optional) Stakeholder interviews (audit)
(optional) Consumer testing
2 - Optimizing Audio Touchpoints: Unlocking Untapped Potential.
We conduct a comprehensive analysis and interactive workshop to map where and how sound, music and voice are currently applied across your brand's ecosystem.
More importantly, we identify areas of untapped potential – opportunities to strategically leverage sound to enhance the customer experience and drive brand engagement and recognition.
The result? an audio touchpoint mapping with priorities and dependencies.
Optionally, we conduct stakeholder interviews with different departments (e.g. product development, digital channels and media, internal and external communication, just to name a few) to understand overall priorities and the right impact for an audio strategy implementation.
Tools, data and instruments used:
Workshop for Audio Touchpoint Mapping
(optional) Stakeholder interviews (audit)
Results from Status Quo analysis
Figma / Miro board with touchpoint simulation applied to music, sound and voice
3 - Strategic Audio Roadmap: Aligning Sound, Music, and Voice with Your Brand Goals
We deliver an audio strategy that starts from the brand, illustrates the industry and the competitors, the white space for a sound identity and showcases a plan with touchpoints and milestones.
For leadership decision, for project-related considerations, amp’s Audio Strategy delivers answers with data and facts.
A Roadmap and Audio Strategy will be presented in a workshop with all stakeholders, using similar sound identity projects to illustrate process and risks.
For each delivery in the plan, timeline and dependencies will be indicated, to allow each involved department to participate to the development and to the sound implementation.
We create a detailed plan showing how sound, music, and voice can be strategically used to address your brand's unique challenges and business goals.
Tools, data and instruments used:
Miro and Powerpoint / Figma Deck with a complete audio strategy and roadmap illustration
(optional) Stakeholder interviews report
Financial breakdown and compliance plan for music, sound and voice (Excel)
Key Elements of a Successful Audio Branding Strategy
We consider:
Your sound must embody who you are, in line with your business and brand strategy.
Brand Values & Personality, Identity and Mission
Your sound must stand out from the crowd, creating equity and differentiation.
Competitive Landscape and beyond sector inspirations
Your sound must connect with who you're trying to reach.
Target Audiences and cultural influences
We ensure seamless integration across all platforms using Sonic Hub, amp’s AI Audio Operating System for Brands, Agencies and Influencers.
Support for efficient and effective implementation
Why Choose amp for Your Audio Branding Strategy?
We deliver:
A Sonic Profile that's uniquely, unmistakably you, with a lot of intelligence and data to be set for sonic success.
A strategic framework that transforms your brand touchpoints into an audio opportunity — using music, sound, and voice to enhance recognition and emotional impact.
A data-driven roadmap that transforms brand sound from an afterthought into an authentic strategic superpower.
