Audio Strategy
+ Insights
We create a unique audio strategy that aligns with your brand, leveraging insights to enhance engagement and ensure your sound stands out. Our approach transforms sound into a powerful tool for connection and impact.
What is Audio Branding?
A Sound Identity shapes a brand’s identity and impact consumers and culture. Watch this little video about the evolution of Sound Branding, created by our Research & Insights Team.
Discover how sonic branding can transform your brand. Get in touch today!
End-to-End Audio Branding: From Sound Design to Voice and Music Strategy
1 - Brand Sound Discovery: Identify Opportunities for a Stronger Audio Identity
We immerse ourselves in your brand, your customers, and your competitive landscape.
But here’s what sets us apart: our strategy is fueled by two of the most trusted and continually expanding bodies of research in audio branding— Best Audio Brands our annual ranking of the world’s top-performing audio identities, and amplify), an ongoing editorial series exploring how sound is used to create value, distinction, and emotion across a wide range of global industries. These evolving publications offer a deep, data-driven lens into the power of audio, guiding the brands that want to lead with sound.
We use proprietary tools and frameworks to define your brand’s audio identity with clarity and consistency. Through our advanced audio taxonomy, we map your brand to a customized Sonic Profile—a strategic blueprint that outlines the do’s and don’ts of your sound, ensures alignment with brand values, and sets measurable benchmarks for sonic consistency, effectiveness, and impact.
Our tools, data, and methodologies include:
Brand immersion workshops to uncover strategic sound opportunities
Insights from the world’s most comprehensive audio branding performance database, developed through our industry-leading Best Audio Brands research
Financial and compliance audits powered by our proprietary AI-based Sonic Hub platform
Status Quo analysis using advanced audio brand diagnostics and benchmarking
(Optional) Stakeholder interviews to align internal perspectives (audit-based)
(Optional) Consumer testing to validate and refine your brand sound strategy
2 - Optimizing Audio Touchpoints: Unlocking Untapped Potential
We conduct an in-depth audit and interactive workshop to map how sound, music, and voice are currently applied across your brand's ecosystem—from digital platforms and retail environments to customer service and content.
Through this process, we identify untapped opportunities to strategically enhance the audio experience at key touchpoints. This enables you to strengthen brand recall, drive emotional connection, and create a more seamless, multisensory customer journey.
The result? A comprehensive audio touchpoint map—prioritized by impact and feasibility—with clear guidance on how and where to activate sound to deliver measurable brand value.
We also offer cross-functional stakeholder interviews (e.g., product, media, CX, internal comms) to align strategic priorities and ensure your audio branding strategy drives results across departments.
Our tools, data, and methodologies include:
Workshop for Audio Touchpoint Mapping
Stakeholder interviews for internal alignment and strategic clarity
Status Quo analysis and insights results to benchmark and diagnose current usage
Figma or Miro-based simulation boards to visualize and plan music, sound, and voice integration
3 - Strategic Audio Roadmap: Aligning Sound, Music, and Voice with Your Brand Goals
We craft a comprehensive audio branding strategy rooted in your brand’s essence, informed by competitor analysis, and designed to identify and own a distinct sonic white space within your industry. This roadmap outlines how sound, music, and voice can be applied across key touchpoints to reinforce brand identity and drive measurable business impact.
For leadership alignment and project planning, amp’s Strategic Audio Roadmap provides a clear framework built on data, benchmarks, and real-world case references.
Presented in a collaborative workshop with your stakeholders, the roadmap visualizes timelines, dependencies, and activation milestones. Each phase of the plan equips your teams to move from strategy to execution with confidence—ensuring sound is implemented consistently and strategically across the brand ecosystem.
Our tools, data, and methodologies include:
Audio strategy roadmap deck (Figma, Miro, or PowerPoint) with tailored recommendations and visualized milestones
(optional) Stakeholder interview summary for insight and alignment
Financial plan and compliance structure for music, sound, and voice activation (Excel-based)
Key Elements of a Successful Audio Branding Strategy
We consider:
Your sound must embody who you are, in line with your business and brand strategy.
Brand Values & Personality, Identity and Mission
Your sound must stand out from the crowd, creating equity and differentiation.
Competitive Landscape and beyond sector inspirations
Your sound must connect with who you're trying to reach.
Target Audiences and cultural influences
We ensure seamless integration across all platforms using Sonic Hub, amp’s AI Audio Operating System for Brands, Agencies and Influencers.
Support for efficient and effective implementation
Why Choose amp for Your Audio Branding Strategy?
We deliver:
A Sonic Profile that's uniquely, unmistakably you, with a lot of intelligence and data to be set for sonic success.
A strategic framework that transforms your brand touchpoints into an audio opportunity — using music, sound, and voice to enhance recognition and emotional impact.
A data-driven roadmap that transforms brand sound from an afterthought into an authentic strategic superpower.
