amp Welcomes Reiner Erlings as the new Managing Director, amp Middle East & APAC
We’re thrilled to welcome Reiner Erlings as the new Managing Director, amp Middle East & APAC. In his new role, Reiner will continue to lead amp and Landor’s cutting-edge sonic branding efforts across these dynamic regions.
Reiner`s expertise and vision will undoubtedly amplify our presence and innovation in the Middle East and APAC markets.
With over 18 years of experience in the Middle East, Erlings is renowned for his
expertise in sonic branding and composition. As a specialist in creating memorable
sonic identities, his contributions to brand identity are recognized across sectors,
from national airlines to government, to banks and entertainment. His portfolio with
Landor and amp includes the acclaimed sonic identities of Emirates NBD, Saudia,
Saudi National Bank, and Shahid. His deep understanding of regional music trends
and sonic strategy offers a unique perspective that resonates with local audiences
while aligning with global standards.
Reiner's leadership and expertise will enable amp to harness the rapid digital transformation in the Middle East, where demand for impactful brand experiences continues to rise. Building on amp's established success in the region, working with global clients like Mastercard and Mercedes, Reiner is uniquely positioned to further elevate the company's offerings and help businesses in the Middle East create truly differentiated brand experiences.
“We are thrilled to have Reiner onboard as we continue our sonic efforts together in the Middle East and APAC. Reiner’s deep experience and visionary approach to sonic branding are unparalleled, especially in markets where culture and tradition are
integral to brand identity,” said Michele Arnese, Founder and Global CEO of amp. “His understanding of regional nuances, combined with our global sonic expertise, will deliver transformative brand experiences for our clients in the Middle East and APAC.”
Mariagrazia De Angelis, Landor’s General Manager in the Middle East and Africa said: “I'm delighted to see Reiner take on this exciting role at amp. His deep understanding of the Middle East and his passion for crafting truly resonant sonic identities, something we've witnessed firsthand at Landor, will be invaluable as he leads amp's expansion. This change will ensure our clients continue to benefit from a holistic approach to brand building, where visual and sonic identities work together seamlessly to create truly multi-sensorial brands and unforgettable experiences.”
A big thank you to the press in the Middle East and APAC for sharing this exciting news.