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A tale of two takeaways: The consequence of unification without strategic alignment

Look at the logos above. Do they appear similar? Good eye! They are all the same with different text below. Just Eat, Takeaway.com, Lieferando, Grubhub and Menulog all exist under the same parent company – Just Eat Takeaway. As a result, they share many branding aspects, including visual and sonic assets. Name alterations occur for each, but for the most part, they are the same. 

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