To lead its expansion into the Middle East and APAC regions, amp has recently appointed Reiner Erlings as Managing Director. A seasoned expert with over 18 years of experience in sonic branding and composition, Erlings has shaped the sound of brands such as Emirates NBD, Saudia, Saudi National Bank, and Shahid. His unique approach combines creativity, cultural insight, and cutting-edge technology, making him an ideal leader to drive amp’s growth and innovation in these culturally diverse markets.