Roastbrief delves deep into the world of sonic branding with an insightful interview featuring Michele Arnese, the visionary Founder and Global CEO of amp.

If you ask any top-tier marketing executive what the most important part of building and maintaining a brand image is, their answer will be consistency. For this reason, amp sound branding’s Research and Insights team created the annual Best Audio Brands index to analyze and measure brand sonic output in external communications, with an added focus on consistency.

Björn Thorleifsson is Head of Research & Insights at amp sound branding. This Q&A feature touches on sonic branding and everything related to the sonic research he leads at amp.

Sonic logos have become a larger part of advertising in the past year, according to sonic branding agency Amp Sound Branding's just-released Best Audio Brands report.

Mastercard has again taken out the top spot in the fourth and expanded edition of amp’s Best Audio Brands Index. This year’s edition has been extended from 100 to 250 brands and used more than 10,000 data points to measure the use and efficiency of sonic branding across different industries.

We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound engineering and psychology. In this episode, Björn and I discuss AMP’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice.