Alcohol brands have long been attuned to the importance of sound and music across advertisements whenever possible. New research from amp sound branding takes a deeper look at an industry attuned to the importance of sound to see how the best-selling alcohol brands stack up in the sonic branding world.

As part of an annual series, we asked industry leaders what they see coming in the year ahead while also looking at the year just passed. Next up is Martin Reiher, Head of amp Asia, with a look ahead, a look back, and the fate of his New Year’s resolution for 2023.

Gen Z has a unique preference for brands in comparison to previous generations. Their eyes and ears are not drawn by brand image or snappy jingles, but rather by relevant and consistent brands involved in their everyday lives.

If you ask any top-tier marketing executive what the most important part of building and maintaining a brand image is, their answer will be consistency. For this reason, amp sound branding’s Research and Insights team created the annual Best Audio Brands index to analyze and measure brand sonic output in external communications, with an added focus on consistency.