The Sound of Deloitte
Capturing the Sound of 175 years of impact.
For nearly 2 centuries, the London-based International Professional Services Network, Deloitte, has worked with leaders worldwide from the Global 500® to private businesses, to help them build better futures. With a workforce made up of the industry’s greatest minds, Deloitte continues to shape the future by delivering real, measurable results to businesses. In 2019, we were given the opportunity to create the sound of Deloitte, bringing audio to one of the most trusted global institutions.
This is how Deloitte sounds.
How does Deloitte’s Sonic DNA connect for impact?
Following the evolution of Deloitte's global brand management and identity, sonic has become an integral new element of its brand ecosystem. We worked with our global artist network to provide an authentic and colorful collection of bespoke musical content for all Deloitte communication topics. This sonic content continues to build brand equity while maintaining distinct, audible brand recognition.
The Sound Of Deloitte has been adapted to different campaigns.
The sonic logo as an audible expression of Deloitte’s Green Dot.
The highest profile element of Deloitte’s sonic identity is its Sonic Logo. Within 3 seconds, the essence of the brand is captured in a clear, confident, and human way. Built from a Sound DNA melody, the logo was orchestrated using a on1e-of-a-kind dynamic instrument, the Segulharpa. The new Sonic logo serves as an audio punctuation, much like the visual impact of the brand’s green dot.
The Sonic Logo has been derived from the Sonic DNA and has a unique instrumentation…
Deloitte’s sonic impact in data.
To date, Deloitte has rolled out more than 100 unique sonic assets. From custom music tracks produced by amp's global artist network to a unified sonic logo, event soundtracks, UX/UI sounds, and more, these assets are used across a multitude of internal and external channels and touchpoints. Starting with the D175 anniversary celebration content, member firms around the globe are now consistently using the Deloitte sonic logo across all audio-visual communications. The diverse mix of Deloitte music tracks can be seen in training and client-focused digital content, social cause activations for #ImpactforEverydayinitiatives, and PRIDE Month external communication. Regional teams have created new and original localized content that builds on the original Sonic DNA while staying authentically local.
