The future of sonic branding features a flexible sonic ecosystem built for brands with global team collaboration in mind.
Sonic DNA.
We invented Sonic DNA®.
Sonic DNA® is the distillation of brand attributes to define and construct an audible, recognizable, and memorable brand identity.
Create it.
We create Sonic DNA® as an audible expression of the brand, aligning with mission, values, visuals, positioning, and personality. In this design-oriented process, we walk the brand through a creative and AI-driven testing process.
Expand it.
Our clients can use this Sonic DNA® as part of their brand identity to create specialized sonic assets for all audible touchpoints allowing for an immersive, ownable, and fully holistic brand and customer experience.
Implement it.
Stakeholders share this Sonic DNA® with agencies, production houses, and content creators along with sonic guidelines to ensure appropriate creative use. Once the DNA is implemented, the Return on Marketing Investment, Digital Engagement, and Sales Journey Optimization increases brand equity while preserving brand recall.
Sonic DNA® is more than a jingle. Just listen.
The diversity of touchpoints requires a more flexible approach to sonic branding and sonic storytelling. We invented Sonic DNA® with the goal to combine creative flexibility with brand recognition across all communication channels.
