“Music, as part of the brand voice, is an integral part in building a brand.”

“When I was hiring, I would ask candidates if they played a musical instrument. Because creative advertising is like music: You need an ear for tempo, for rhythm, for emotion. And if you can play an instrument, it’s already there.”

“Music is addictive. Once it touches your heartstrings, it can get stuck in your head.”

“By far the hardest thing about music is selling it to a client. It‘s so subjective...Everyone has an opinion, everyone is an expert.
I‘ve never had a case where everyone agreed on the music. Never ever.”

“The sound associated to a brand is key.”

“Music can achieve a lot in branding - not only in regards to execution, but in regards to strategy and analysis.”

“You can hook consumers in many ways, but music is what binds all elements together to tell a better, impactful brand story.”

“If I was your client and you gave me an ad that was visually perfect but didn’t sound good, I’d only pay half the fee.”

“Music is so important. But it‘s still a very under-developed theme in our industry.”

“Brands should really figure out their role in the audio space.”

“Sound is one of the most emotional elements you can use in branding and communications. So, we are trying to use it to our best advantage.”

“It’s notable that people now prefer to borrow music. I prefer the idea of creating an original song or jingle that’s born out of the brand.”

“Music can play the role of a multiplier, relative to an image.”

“Why wouldn’t you invest in music in advertising as an extra layer to elevate your story?”

“In today’s very diverse and fractionized media, music can help brands succeed.”

“Our job is to build a brand through language, imagery, voice and sound.“

“Audio is incredibly important, and I believe that in an ideal world, marketers would be as committed to it as they are to the visuals.”

“You‘re doing yourself a disservice when you don‘t use music to build your brand.“

“It‘s hard to overestimate how important music is. It can transform a message.”

“In brand building, music has a unique ability to make an emotional impact that drives connections between products and people.”