101 Great
Minds.
Top leaders in conversations about the role of music in the digital age.
About 101 Great Minds.
101 Great Minds on Music Brands and Behavior is a decade-long ongoing conversation about sonic branding. amp’s global CMO, Uli Reese, initiated this sonic journey to engage the top executives in the world of advertising and marketing in honest conversations about the role of music and sound in the digital age, ushering in a revolution of the overall branding approach!
Follow along as these thought leaders share their perspectives on everything from strategically approaching music to how ROI considerations and research impact the creative process. Whether you’re a composer, creative director, music supervisor, researcher, marketer, or brand strategist, you’re sure to find a wealth of insight that can shape your own thoughts about music, brands and behavior.
The wall of great minds
Ravi Hampole
“The problem with this, in general, is that it's easy for the new generation to suss out when something's not real, so the framework has to be really good, really open, and authentic to the platform. That's a tough thing to do.”
Kathleen Hall
“There is no more immediate or emotive connection you can create with a human being than you can with music”
Tamara Rogers
“As marketers, we're often at the forefront of change, whether it's driving change within our organizations to embrace the new and the different externally.”
Soyoung Kang
“The level of resilience that a brand needs to overcome a crisis is highly dependent on debiting from the bank of the brand equity you have built over time …”