Thought Leadership.

Welcome to our Thought Leadership hub, where innovation meets insight, and expertise fuels inspiration. At amp, we're dedicated to shaping the future of sound branding through our pioneering research and thought-provoking publications.

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Sonic Branding Experiences: The New Frontier of Brand Engagement
amp Music Production Team, Al Miseri
Sonic Branding Experiences: The New Frontier of Brand Engagement
amp Music Production Team, Al Miseri
amp Music Production Team, Al Miseri
From beats to beauty: how does the beauty sector sound?
WPP, Michele Arnese
From beats to beauty: how does the beauty sector sound?
WPP, Michele Arnese
WPP, Michele Arnese
Beauty brands could use a sonic glow-up: report
Marketing Brew, Alyssa Meyers
Beauty brands could use a sonic glow-up: report
Marketing Brew, Alyssa Meyers
Marketing Brew, Alyssa Meyers
What is Sonic Branding and How Can It Make Your Brand Stand Out?
amp Research & Insight, Björn Thorleifsson
What is Sonic Branding and How Can It Make Your Brand Stand Out?
amp Research & Insight, Björn Thorleifsson
amp Research & Insight, Björn Thorleifsson
The Evolution of Sonic Branding
amp Research & Insight, Björn Thorleifsson
The Evolution of Sonic Branding
amp Research & Insight, Björn Thorleifsson
amp Research & Insight, Björn Thorleifsson
A tale of two takeaways: The consequence of unification without strategic alignment
Marketing Mag, Rex Hirschhorn
A tale of two takeaways: The consequence of unification without strategic alignment
Marketing Mag, Rex Hirschhorn
Marketing Mag, Rex Hirschhorn
The sober sound of the alcohol industry
shots, Hannah Cahill
The sober sound of the alcohol industry
shots, Hannah Cahill
shots, Hannah Cahill
The most effective logos sync audio and visuals, report says
Marketing Brew, Alyssa Meyers
The most effective logos sync audio and visuals, report says
Marketing Brew, Alyssa Meyers
Marketing Brew, Alyssa Meyers