“The notion of purpose brand-driven, purpose storytelling, and purpose marketing has been vandalized because there are only a few brands that have a purpose, and they're the ones that have outlasted every generation and every single product they've brought into the market.”

“To succeed, we must stay in step with changes in technology and culture.”

“Internal presentations aren’t based on sound and animations; we're using PowerPoint, spreadsheets, and PDFs. It’s easier in the corporate world to present a new logo than it is to present a new sound.”

“When I think about the best-in-class brands in terms of sonic, they’ve managed to stick to something that eventually becomes part of the brand identity, and they adapt it to whatever medium comes along. But, unfortunately, sound comes as an afterthought for most brands.”

“The problem with this, in general, is that it's easy for the new generation to suss out when something's not real, so the framework has to be really good, really open, and authentic to the platform. That's a tough thing to do.”

“There is no more immediate or emotive connection you can create with a human being than you can with music”

“As marketers, we're often at the forefront of change, whether it's driving change within our organizations to embrace the new and the different externally.”

“The level of resilience that a brand needs to overcome a crisis is highly dependent on debiting from the bank of the brand equity you have built over time …”