amp Blog
Every idea starts as a frequency. This is where we sharpen—into culture, conversation, and what’s next for amp sound branding and beyond.
Listening Differently: Lessons from Chanel’s Première Sound Watch
Nearly a year on from Chanel’s Première Sound Watch 2024 release, I still think about it—not because it was one of the most advanced pieces of fashion tech, or even one of the most talked about—but because it managed something rarer: it made sound feel intimate again.