In today’s fast-paced digital world, where attention is fleeting and consumer expectations are higher than ever, traditional visual branding alone is no longer enough. Brands that succeed today don’t just capture attention — they create lasting, emotionally resonant brand experiences. And the key to that? Multisensory brand design.

Mastercard has added a new dimension to its sound branding strategy with the debut of a haptic logo, blending touch and sound to strengthen its position as a leader in multisensory brand experience.