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amplify 11

A brown paper bag labeled 'THE SOUND SO' with various vegetables and a pink musical note attached, a yellow banana on the table, a white container with black text, and a purple and white container, with a green plant inside the bag.

In grocery shopping, sound is everywhere, yet rarely intentional. From supermarket music and checkout beeps to branded playlists and digital shopping experiences, audio shapes how we feel, how long we stay, how loyal we become, and how much we trust a brand. Yet sound remains one of the most underdeveloped assets in grocery retail, with stock music filling 63% of content on average and only 31 of the 100 brands we analysed investing in a sonic logo. In this edition of amplify, we explore how sound is transforming grocery shopping, from the evolution of music in retail to sonic identities, branded playlists, and brands finding new ways to build recognition and emotional connection. With research, expert insights, and real-world case studies, amplify is your guide to grocery retail’s sonic evolution.

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