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From sound and spirits to beats and the bubbly, music and libations have gone hand in hand for thousands of years. The sector may be attuned to the importance of sound, however, how do the best-selling alcohol brands stack up in the sonic branding world? The amp Research & Insights team analyzed and ranked the top 50 alcohol brands by sonic performance (over the last 12 months) based on the top 5 brands from each sector by market share. Featuring expert thought leadership, guest features, and in-depth insights, this issue is a must-read for all industry leaders in the alcohol space interested in pioneering in-sector sonic.
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