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For over 6,000 years, beauty rituals have shaped human culture, from the protective kohl of ancient Egypt to today’s multi-faceted, global beauty industry. Beauty and care remain timeless pillars of self-expression and identity. This latest edition examines the underutilized potential of sonic branding and offers essential data, trends, and analysis on sonic innovation for beauty marketers aiming to amplify their brand’s impact. The amp Research & Insights team analyzed and ranked the top 50 beauty and care brands. Featuring expert thought leadership, guest features, and in-depth insights, this issue is a must-read for industry leaders in beauty and care who are interested in pioneering sonic strategies.
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