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Luxury is often associated with striking visuals - sports cars, diamonds, and couture - but sound plays an equally crucial role in defining status. From the tick of a Rolex to an Hermès runway show, sound shapes brand perception. While orchestral strings have long symbolized elegance, modern luxury is evolving, targeting new audiences through multisensory experiences. Thoughtfully composed music can tell stories of craftsmanship and refinement, while even nature sounds evoke the luxury of slow living. As audio-first spaces rise, sound is the key to truly immersive brand experiences - yet many brands overlook its power. In this edition of amplify, we dissect the evolving sound of luxury across fashion, accessories, automotive, and hospitality, exploring how brands use sound to inspire modern audiences. Packed with insights, data, and thought leadership, amplify is your guide to navigating luxury’s new sonic landscape.
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