Martin Reiher, Ex-Red Bull & Ex-MTV Staff Announced as Head of amp Asia
New Hire Strengthens amp’s Expansion into the Asian Market
Martin Reiher
Martin Reiher is a pioneer in the media production world who cut his teeth in the industry in the cultural hub of Berlin, Germany. The creative powerhouse has been at the forefront of television and media production for the better part of the past two decades, making his debut at MTV in 2005. Reiher joined Red Bull as a Senior Sound Designer and Engineer in 2010 and ultimately shaped the international brand’s musical identity while building out the highly acclaimed “Sounds of Red Bull” (SORB) music catalog. 2017 saw Reiher co-found the dynamic Singapore-based creative agency, Meesta, which delivers communication strategies, innovative concepts, and content-driven campaigns to clients across industries from all corners of the world.
2023 sees Reiher join amp sound branding as the Head of amp Asia, supporting another significant geographic expansion from the rapidly growing audio branding agency. Reiher’s business acumen and versatility across sonic mediums prove the perfect combination for amp’s strong commitment to this widely untapped sonic market.
“As a musician with lots of experience in branding and marketing, I was blown away by amp’s innovative and creative approach to sonic branding. Combined with their use of AI and data-driven insights, amp’s work is truly ground-breaking. I’m extremely excited to join amp in the Asian market, where I have built my business and my home, and help transform the way people here experience brands. As the world becomes increasingly digital, the role of sonic branding is more important than ever, and I believe that amp’s powerful products and vision will be game changers in this rapidly evolving landscape here in Asia and everywhere else.”
– Martin Reiher (Head of amp Asia)
“I have admired Martin’s work for many years now and am very excited to solidify our business relationship with his appointment as Head of amp Asia. amp will be focusing particularly on this region and its growing sonic needs throughout 2023 and beyond.”
– Michele Arnese (Founder & Global CEO, amp)
Reiher’s addition to the team follows amp’s increasing number of client projects in Asia. These projects strengthen amp’s expansion into the larger region and signify a concerted effort to widen the global impact of the Munich-based agency.
Additional information, including Martin Reiher's Bio and Headshots, can be found here. Please contact amp’s PR Manager, Chris Bergin, for any interview or press inquiries.
Chris Bergin
About amp
amp is the leading provider of Sonic Branding services. Utilizing its award-winning Sonic DNA®, amp creates holistic sonic identities for global brands. Leveraging sound, voice, and music, amp builds authentic connections for brands across audible touchpoints. With a diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Zurich Insurance, and Kraft Heinz, amp activates 360º sonic experiences and assets. From digital advertising to branded content and user experiences, amp delivers creative solutions with the latest developments in artificial voice and immersive audio technologies, creating valuable interactions for brands and their audiences.