Billboard Pro: The Deals

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Also this week: Warner Music strikes a distribution agreement with Singaporean label Cross Ratio; Justin Hurwitz pacts with Score a Score and more.

Advertising, communications, technology and commerce holding company WPP has acquired sonic branding agency amp sound branding. Under the deal, amp will join WPP’s brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities for companies. Amp has created sonic identities for brands including Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell and General Motors.

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