In the crowded world of streaming content, where viewers are often tempted to hit "Skip Intro," Severance stands out as a show that compels its audience to sit through its main title sequence—every single time. Why? Because its theme, both sonically and visually, is nothing short of mesmerizing. For marketing professionals, this presents an invaluable case study on how to craft branding that resonates deeply with audiences. Let’s break down what makes Severance’s main title theme so effective and explore actionable lessons brands can apply to their own sonic and visual strategies.

Sonic branding, audio branding, sound branding—whatever you want to call it—it’s a game-changer for businesses looking to make a lasting impression. But what exactly is it? And how can you use it to give your brand a unique voice (literally)? Let’s dive in!

Sonic branding, in its current, modern form, is a relatively new concept, however, its journey to becoming a holistic experience is nothing short of fascinating. From the ringing of church bells in 400 AD as a call to prayer to market traders singing about their wares throughout history, or a catchy jingle from the 1980s, the evolution of sonic branding has been anything but straightforward.