Mastercard Expands Its Audio Identity with First-Ever Haptic Logo

Mastercard has added a new dimension to its sound branding strategy with the debut of a haptic logo, blending touch and sound to strengthen its position as a leader in multisensory brand experience.

Unveiled last year, the haptic logo delivers a distinct vibration pattern when consumers complete a transaction on enabled devices. It’s a bold move into audio and tactile branding, designed for today’s increasingly screenless, contactless environments. The result: more recognition, more consistency, and a deeper emotional connection.

This breakthrough builds on Mastercard’s global audio branding platform, first launched in 2019 with a sound logo heard in over 200 markets. The introduction of a tactile signature is a clear step forward in the brand’s multisensory branding strategy, integrating sound and music to create emotional impact, ensuring Mastercard is seen, heard, and now felt, wherever the brand shows up.

At amp, we see this as more than innovation; it’s a signal of what’s next. As leaders in strategic sound and multisensory branding, we partner with forward-thinking brands to design experiences that transcend traditional touchpoints.

Mastercard’s haptic logo is a powerful case study. It shows how brands can build trust and stand out through strategic audio branding, including the thoughtful use of brand music to reinforce identity. In a fragmented landscape, uniting audio cues, motion, and now touch, creates a more immersive and consistent brand experience.

Why Mastercard’s Haptic Logo Matters for Multisensory Branding

In a world where attention is divided and interactions are fleeting, brands need to create intuitive, sensory-driven moments. Multisensory branding isn’t a trend—it’s an essential tool for building equity in both physical and digital spaces.