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The beauty industry isn’t using branded audio as effectively as it could be
Self-expression and authenticity are core values of most modern beauty brands. Music, as a powerful and instantaneous tool for creative expression, can allow brands to emotionally connect with consumers and also showcase their individuality.
Unlocking Performance Potential with the Power of Sonic Branding
In recent years, the advertising world has witnessed a shift in focus from visual-centric branding strategies to a more balanced approach that incorporates the power of sound. Not long ago, the emphasis was heavily skewed. According to a study in 2018 from WARC, a staggering 86% of advertisers had formal visual-branding guidelines, and only 17% of brands had audio-specific branding guidelines1. This disparity highlighted an underutilized avenue that brands could use to connect with audiences on a deeper, more immersive level.
The Halftime Playbook: How Each Big Game's Music Reflects Its Story
From the kickoff through the commercials, into the musical halftime show, and to the last-minute drive where a quarterback or defense determines whose names will be etched into history, roughly one-third of the U.S. population is glued to their television screens.
The magic of the Big Game isn’t just about two teams battling relentlessly for months to be the last ones standing, it’s about the multifaceted reasons why millions tune in.
Christmas, Without a John Lewis Cover?!
It’s that time of the year again. John Lewis has released their 2024 Christmas advert, marking the first time in 17 years they haven’t used an original cover of a well-known song. This year, the advert showcases Sonnet by Richard Ashcroft, presented in its original form.
What is Sonic Branding and How Can It Make Your Brand Stand Out?
Sonic branding, audio branding, sound branding—whatever you want to call it—it’s a game-changer for businesses looking to make a lasting impression. But what exactly is it? And how can you use it to give your brand a unique voice (literally)? Let’s dive in!
The Evolution of Sonic Branding
Sonic branding, in its current, modern form, is a relatively new concept, however, its journey to becoming a holistic experience is nothing short of fascinating. From the ringing of church bells in 400 AD as a call to prayer to market traders singing about their wares throughout history, or a catchy jingle from the 1980s, the evolution of sonic branding has been anything but straightforward.