The Sound of Brainlab
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How the right sound improves the surgery room.
Brainlab has established itself as an innovative leader in the surgery and radiation therapy space over the course of a quarter century, developing hardware and software technology to help healthcare providers, physicians, and their patients fight cancer and other conditions of the brain and body. Along with our continued collaboration with the brand, we were entrusted with the creation of next-gen medical device sounds for Brainlab’s flagship product.
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From the sonic identity to the UX/UI sounds.
Starting with the tonality created by Brainlab’s sonic identity, Innovation, Integrity and Simplicity, we translated the brand values and brand experience into specific sounds to develop a set of UX/UI sounds. This was implemented in one of the most important medical devices created by Brainlab: the Electromagnetic Surgery Navigation Syste.
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From the design route to the final impact.
Considering the brand briefing and sonics human impact, we created a variety of design routes containing sound drafts for two main functions of the medical devices. After 240 hours of testing with medical staff, we selected a final suite of 9 different UX/UI sounds that improved the overall device experience and built trust. During the evaluation process, we used our AI audio testing to establish a baseline and a repeatable evaluation procedure along the entire design process.
