The Sound of Docusign
-
The Sonic Identity of Docusign helps usher in a holistic and multisensorial branding approach to the industry leader in e-signature technology and efficient and easy customer-centric agreements with a wide variety of innovative products and AI integrations. Not just a sonic signature, but an industry-first, robust, and iconic sonic system that flexibly shows up across the globe in ways that resonate with their users on a more relatable way.
-
The Sound of Docusign’s foundation is their holistic Sonic DNA – a flexible and modular system that was developed to be scaled across all their global regions and throughout all marketing communications, products, and content.
There are two distinct parts to every agreement: two parties coming together to forge something stronger than ever before. So, to bring the Sound of Docusign to life we based the creative strategy on the musical concept of harmony; the combination of different tones to create a sound born of this unique duality.
Harmonics exist both in vertical (frequency/space) and horizontal (time/space) dimensions and form a richness that is greater than the sum of their parts. All the different musical ingredients within the Docusign Sonic DNA relate back to this core concept through call & response phrasing, intertwining of elements, and more… creating a rich and robust sonic system to scale throughout all marketing communications, employer branding, product design, and much more.
-
The Docusign Sonic DNA and suite of assets were launched during the Momentum 2024 conference alongside a refreshed brand image and is being used in all global communications, products, social content, and events.
The new sonic identity exceeded the client’s expectations and created a strong emotional connection with their audience. Since being empowered with their brand-owned sonic identity, Docusign has continued to scale their audible reach throughout new product developments, content streams, and supporting new marketing content, proving its wide versatility, adapting seamlessly across brand communications.
-
