101 Great
Minds.
Top leaders in conversations about the role of music in the digital age.
About 101 Great Minds.
101 Great Minds on Music Brands and Behavior is a decade-long ongoing conversation about sonic branding. amp’s global CMO, Uli Reese, initiated this sonic journey to engage the top executives in the world of advertising and marketing in honest conversations about the role of music and sound in the digital age, ushering in a revolution of the overall branding approach!
Follow along as these thought leaders share their perspectives on everything from strategically approaching music to how ROI considerations and research impact the creative process. Whether you’re a composer, creative director, music supervisor, researcher, marketer, or brand strategist, you’re sure to find a wealth of insight that can shape your own thoughts about music, brands and behavior.
The wall of great minds
Greg Hoffman
“I'm very much into using every interaction between a brand and a consumer as an opportunity to build emotional equity into the relationship. But brands need to have a greater awareness of the challenges of accomplishing that today. I'm sitting here as a passionate member of the industry and don't want to see the ability to build that equity atrophy, especially coming out of the pandemic.”