101 Great
Minds.
Top leaders in conversations about the role of music in the digital age.
About 101 Great Minds.
101 Great Minds on Music Brands and Behavior is a decade-long ongoing conversation about sonic branding. amp’s global CMO, Uli Reese, initiated this sonic journey to engage the top executives in the world of advertising and marketing in honest conversations about the role of music and sound in the digital age, ushering in a revolution of the overall branding approach!
Follow along as these thought leaders share their perspectives on everything from strategically approaching music to how ROI considerations and research impact the creative process. Whether you’re a composer, creative director, music supervisor, researcher, marketer, or brand strategist, you’re sure to find a wealth of insight that can shape your own thoughts about music, brands and behavior.
The wall of great minds
Raja Rajamannar
“It’s important to pick the right partners who understand music and the brand at the same time. If they have the resources, the right attitude, and the innovation, then you’re in good shape.”
Alicia Tillman
“Music is at the center of everything. It doesn`t matter how old you are or what you do, you will always connect music with emotions and memories.”
Dr. Jens Thiemer
“Brand identity should appeal to as many senses as possible to create a strong emotional aura. The sound component should play an important role and be developed in a consistent, sustainable manner.”
Fernando Machado
“In a world that is so full and fast-paced, audio has to ability to cut through and connect with the heart in a way that other senses can't.”
Keith Weed
“We need to be able to create a consistent brand experience and music should play an increasing part in that.”