Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.

Marketers might want to consider unmuting their brands’ logos. Since many TikTok, Instagram, and YouTube users scroll with sound on, and brands are licensing music or even creating custom songs reminiscent of jingles to add sound to their posts. Now, a study from sonic branding agency amp finds that syncing audio with the visuals in a logo could produce better results than simply adding music.