Alcohol brands have long been attuned to the importance of sound and music across advertisements whenever possible. New research from amp sound branding takes a deeper look at an industry attuned to the importance of sound to see how the best-selling alcohol brands stack up in the sonic branding world.

As part of an annual series, we asked industry leaders what they see coming in the year ahead while also looking at the year just passed. Next up is Martin Reiher, Head of amp Asia, with a look ahead, a look back, and the fate of his New Year’s resolution for 2023.