News and Press.
Read about our work and trending industry news
Why sound is more important than ever in branding
In our world of streaming, sonic logos are becoming more and more important for brands. From Netflix's opening 'dun-dun' to Apple's startup 'duuuhn' (okay, sonic logos are hard to describe in words), there are plenty you'll have heard before. And the world of sound-based branding is only getting louder.