We spoke to Karolina Namyslowski, a creative director at amp, one of the pioneers of sonic branding, about how to utilize the power of sonic, what it takes to create a brand’s sonic DNA, and how sound is revolutionizing the branding landscape.

WPP-backed sound branding company amp has launched "Sonic Hub," a solution designed to help brands create "immersive Super Sonic experiences" for their customers.

AMP Sound Branding released its latest insights showing the complex relationship between sound, soccer and ads that brands have been creating for the event.