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MasterCard, Shell Show How Sounds Connect With Consumers
The Best Audio Brands report, a yearly index from amp, was recently published to give brands insight into the sounds they use and sounds they don’t.
Sonic Branding From WPP Company Comes With Performance Benefits
Companies have a visual identity. Now brands want an audio identity. The increasing use and effectiveness of audio and the growing popularity of podcasts, digital music, and immersive entertainment have created the need for global sonic management and improved creative audio output.