From sound and spirits to beats and the bubbly, music and libations have gone hand in hand for thousands of years. Alcohol brands have been aware of this match made in heaven for decades, utilizing sound and music across advertisements whenever possible. The industry may be attuned to the importance of sound, however, how do the best-selling alcohol brands stack up in the sonic branding world?

Roastbrief delves deep into the world of sonic branding with an insightful interview featuring Michele Arnese, the visionary Founder and Global CEO of amp.