While using product sounds can be a good mechanism to encourage positive and related consumer connection to the beverage, it should not be the entirety of a brand’s sonic strategy as it is not really unique.

We here at amp are extremely excited about our new suite of sonic tools: Sonic Hub®. Before we launch any new product at amp, we always test it thoroughly, to ensure the best experience for our clients. One of these tools, Sonic Space®, provides alternatives to both expensive custom or licensed music options and generic stock music.

Younger individuals in the Gen-Alpha and Gen-Z populations have now, unwillingly, taken part in a social experiment where their formative years of socialization involved making friends through a screen. Although most activities have resumed, habits take time to change.

Easter, like Christmas, has taken on more commercial importance for many years as a sales and marketing opportunity for the global chocolate industry. Fortunately for many chocolate brands, the expectations of Easter aren’t substantially different from the moods and styles of their typical messaging.. Why should this matter for brand marketers and CMOs when considering this Catholic holiday?

March is Women's History Month, and the women at amp believe that it starts with great sonic. Our Research & Insights Consultant Hannah Cahill analyzed several brands like H&M and Procter & Gamble, for Gillette Venus, on how they target women through music in their commercials. But what is the sound of an inspiring and memorable women’s ad? Does it all sound empowering, or is it a stereotype?

Love it or hate it – popular love songs can be romantic or cringe-worthy. We analyze several brands, Tiffany & Co., McDonald's, Calvin Klein, and Mars regarding their romantic ads for Valentine’s Day. We asked ourselves, what makes a great love song?