News and Press.
Read about our work and trending industry news
Can Your Brand Afford Sonic Anonymity?
Best Audio Brands 2026 report reveals how effectively brands use sound across their communication, finding a shocking 62% to rely on stock music; Bjorn Thorleifsson, amp’s director of research and insights unpacks what the weakest performers are getting wrong
Radio LBB: Give the Drummer Some
Cem Bayazit, senior producer, artist and creative services at amp, shares a playlist paying homage to James Brown
Mastercard Revs up Fan Excitement at 2025 Abu Dhabi Grand Prix
In partnership with McLaren F1 and sonic branding agency amp, the Mastercard Fan Garage offers racing simulators, a McLaren show car, immersive AI experiences, and the debut of DJ Jax Jones’ remix of the Team Priceless anthem
Radio LBB: An (Ironic) Ode to Stock Music
The team at amp sound branding Germany takes us on a journey through the golden age of stock music with latest playlist
The Sound of Success: Audio’s Growing Role in Brand Identity
Experts chime in on why music and sound could be the answer to owning a successful brand identity in the age of media fragmentation
World Mental Health Day: “We Can’t Control the Geopolitical Landscape, but We Can Control How We Show Up for Each Other”
Agency mergers, the threat of redundancies, AI disruption, global uncertainty, cost of living challenges are taking their toll on people’s mental wellbeing. LBB’s Laura Swinton Gupta investigates what agencies and individuals can do to navigate a difficult environment.
Aga Niedzialkowska on the Fundamental Rewiring of Sound’s Role in Advertising
The director of growth at amp on the rapid innovations within audio technology, latest work for Heinemann and how her relationship with music has evolved as part of LBB’s Thinking In Sound series
Meet the Career Chameleons: Marketing, Comms, Brand
Professionals from BUCK, Dalziel & Pow, amp, and Venables Bell & Partners say winding career paths equipped them with critical skills for telling compelling company stories
amp Unveils 10th Edition of Sonic Branding Magazine, amplify 'The Sound of Healthcare'
amp Unveils 10th Edition of Sonic Branding Magazine, amplify 'The Sound of Healthcare'
amp Sound Branding Launches World’s First End-to-End AI Audio Operating System
Partnership with SourceAudio adds over 30 million fully licensed tracks to the only all-in-one web-based platform
How Luxury Brands Are Using Sound Branding to Stand out From the Crowd
Fighting in a competitive field, luxury brands use sonic design to develop a distinguishable identity. LBB's Aysun Bora speaks to experts to find out more
Music+Sound Awards Winner Spotlight: Top Sonic Branding Agency, amp
2023’s Music+Sound Awards Best Artist + Brand Collaboration was won by top Munich sonic branding agency, amp, for their work on the Mastercard x Domino Saints collab.
amp US Announces Cody Clark as Senior Creative
Cody Clark is a Nashville-based multi-industry veteran with extensive experience in the audio and branding sectors. With a proven track record and skills that span creative management to songwriting and sonic brand building, his past work includes musical endeavours for BMW, Peloton, Target, Maybelline, National Geographic, Aerie, US Department of Health, NBC, ABC, HBO, Lions Gate Films, Paramount Pictures, Facebook, and many additional brands.