The race for branded attention has reached a visual standstill, with more and more brands looking and feeling the same if not outright copying each other. In a market dominated by tactical visual reiteration, it is the strategy of sound that will make the difference.

Con la energía que le imprimen a cada uno de sus temas, Domino Saints presenta Rockstar, esta nueva canción llena de ritmos caribeños, y una letra que los invita a quienes la escuchen, a permanecer fieles a sí mismos con firmeza y valentía, a vivir la vida sin miedo, y a perseguir sus sueños.

This year’s Best Audio Brands 2022 (BAB) report, produced by the world’s leading sonic branding agency amp, reveals that the power of music in marketing is being recognized by an increasing number of brands.

It’s no secret that brands are paying more attention to their audio strategies. But which are doing it best? For its fourth Best Audio Brands report, sonic branding agency amp partnered with four tech companies to answer that question and more by analyzing the use of sound and music in the branding of 250 companies.

Mastercard has again taken out the top spot in the fourth and expanded edition of amp’s Best Audio Brands Index. This year’s edition has been extended from 100 to 250 brands and used more than 10,000 data points to measure the use and efficiency of sonic branding across different industries.

For brands, using sound effectively to stand out from the crowd has now become vital. And helping brands to build outstanding sonic identities has become a crucial task for agencies.

Sound is the fastest human sense, faster than smell, taste, sight, and even touch. Combine that with the fact that music elicits emotion, which is a big driver in brand loyalty, and the potential for sound in branding is crystal clear.

Domino Saints and Mastercard have teamed up to celebrate music and soccer all at once during the 2021 Copa América, Billboard has learned.

We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound engineering and psychology. In this episode, Björn and I discuss AMP’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice.

We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound engineering and psychology. In this episode, Björn and I discuss AMP’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice.