Voice control and hands-free operation have added a sonic dimension to modern electronic devices. We have become used to gadgets capable of generating audio alerts and prompts. And that presents both a challenge and an opportunity for device makers. How should a brand sound?

Three years after the debut of its sonic logo, the company has a number of audio assets that make up its sonic brand, including an album of original songs.

Collating information from the annual Best Audio Brands index, alongside comprehensive desk research, artificial intelligence evaluation, and social media examination, amp analyzed 55 traditional banks and 10 fintech companies on their sonic performance.

Pioneering sonic branding agency, amp sound branding, has released the highly anticipated fourth edition of their quarterly editorial periodical, amplify. The trade publication is an industry benchmark in the audio branding and advertising worlds, with each edition featuring data-driven deep dives on specific sectors and their sonic output.

amp sound branding, says that sonic branding is “the undisputed key” for banks and fintech companies targeting the next generation of consumers in the fourth edition of its quarterly editorial periodical, amplify.

"We spend an average of 13 years of our lives listening to music. Why waste 13 years of life on bad music?" Our Founder & Global CEO, Michele Arnese spoke with Michael Kauffman, Executive Director of Clio Music & Clio Cannabis at The Clio Awards, to share his 10 favorite album covers.

In this episode, Alan and Michele discuss what branding with sound really is, why it’s so important to the brand experience, and the use of data and insights into the world of sonic branding.

With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?

Does audio branding have a lasting impact on consumers’ perception of a brand? For The Drum’s Audio Deep Dive, we take a look at the research and find out how food brand Heck went about developing a sonic identity that will feature in its marketing for the next 20 years.

Read Spotify's 2022 predictions, and why digital audio is the ultimate tool to help insurance brands break out in a competitive industry, earn trust, and improve customer experience.

Michele Arnese, founder and global CEO of Amp sound branding, and Dr Diana Omigie, cognitive neuroscientist and lecturer at Goldsmiths University, discussed the importance of brands having a ‘sonic identity’ and the significance of collaboration between branding and science in the world of advertising.

The race for branded attention has reached a visual standstill, with more and more brands looking and feeling the same if not outright copying each other. In a market dominated by tactical visual reiteration, it is the strategy of sound that will make the difference.

Con la energía que le imprimen a cada uno de sus temas, Domino Saints presenta Rockstar, esta nueva canción llena de ritmos caribeños, y una letra que los invita a quienes la escuchen, a permanecer fieles a sí mismos con firmeza y valentía, a vivir la vida sin miedo, y a perseguir sus sueños.

This year’s Best Audio Brands 2022 (BAB) report, produced by the world’s leading sonic branding agency amp, reveals that the power of music in marketing is being recognized by an increasing number of brands.

It’s no secret that brands are paying more attention to their audio strategies. But which are doing it best? For its fourth Best Audio Brands report, sonic branding agency amp partnered with four tech companies to answer that question and more by analyzing the use of sound and music in the branding of 250 companies.

Mastercard has again taken out the top spot in the fourth and expanded edition of amp’s Best Audio Brands Index. This year’s edition has been extended from 100 to 250 brands and used more than 10,000 data points to measure the use and efficiency of sonic branding across different industries.

For brands, using sound effectively to stand out from the crowd has now become vital. And helping brands to build outstanding sonic identities has become a crucial task for agencies.

Sound is the fastest human sense, faster than smell, taste, sight, and even touch. Combine that with the fact that music elicits emotion, which is a big driver in brand loyalty, and the potential for sound in branding is crystal clear.

Domino Saints and Mastercard have teamed up to celebrate music and soccer all at once during the 2021 Copa América, Billboard has learned.

We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound engineering and psychology. In this episode, Björn and I discuss AMP’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice.