Reiner Erlings, Executive Director of Sonic Branding at Landor and amp, explores three key considerations brands should be aware of when approaching a new sonic strategy.

In the latest episode of the "Le Son Dopamine" podcast, I had the privilege of chatting with Al Miseri, Head of Creative Production at amp Sound Branding, a leading sound design agency. Al shared insightful expertise on the evolution of sound creation, shedding light on the pivotal role played by amp Sound Branding in crafting powerful sonic identities.

Sonic branding has seen incredible growth as a sector over the last five years, building from an incredibly niche field to a widely celebrated and recognized industry. The majority of the world’s top international brands rely on well-thought-out sound to both communicate and sell their products to consumers.

We spoke to Karolina Namyslowski, a creative director at amp, one of the pioneers of sonic branding, about how to utilize the power of sonic, what it takes to create a brand’s sonic DNA, and how sound is revolutionizing the branding landscape.

Come spiega ad ADVexpress Michele Arnese, Global Ceo di amp, il primo passo è un ‘sound logo’ come quelli di Intel o McDonald’s. Oggi, però, serve molto di più: in un mondo full digital e always on, l’importanza della componente sonora e i benefici di una strategia audio in termini di riconoscibilità, differenziazione e vera e propria brand equity sono innumerevoli. Anche con l’aiuto dell’Intelligenza Artificiale.

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Companies have a visual identity. Now brands want an audio identity. The increasing use and effectiveness of audio and the growing popularity of podcasts, digital music, and immersive entertainment have created the need for global sonic management and improved creative audio output.

In our world of streaming, sonic logos are becoming more and more important for brands. From Netflix's opening 'dun-dun' to Apple's startup 'duuuhn' (okay, sonic logos are hard to describe in words), there are plenty you'll have heard before. And the world of sound-based branding is only getting louder.

Sonic branding agency Amp has developed a three-part tool called Sonic Hub, which seeks to simplify the sonic branding process for designers and brands using four different AI technologies.

WPP-backed sound branding company amp has launched "Sonic Hub," a solution designed to help brands create "immersive Super Sonic experiences" for their customers.