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amp Sound Branding Launches World’s First End-to-End AI Audio Operating System
Partnership with SourceAudio adds over 30 million fully licensed tracks to the only all-in-one web-based platform
amp Sound Branding Launches Sonic Hub: The World’s First End-to-End AI Audio Operating System for Brands, Agencies, and Content Creators
amp Sound Branding Launches Sonic Hub: The World’s First End-to-End AI Audio Operating System for Brands, Agencies, and Content Creators
New Partnership with SourceAudio Adds Over 30 Million Fully Licensed Tracks to the Only All-in-One Web-Based Platform that Centralizes Music and Voice Creation, Management, and Strategy for Audio Management Excellence
amp, Joins AI For Music Initiative to Shape the Future of Ethical AI-Powered Music
We are proud to announce that amp is an official Supporter of the AI for Music initiative. This groundbreaking movement, spearheaded by Roland Corporation and Universal Music, fosters responsible innovation in AI technologies for music creation while empowering human creativity. This initiative underscores amp's commitment to the ethical and responsible use of artificial intelligence in music creation.
Brands’ guide to building a sonic strategy
Reiner Erlings, Executive Director of Sonic Branding at Landor and amp, explores three key considerations brands should be aware of when approaching a new sonic strategy.
Harmonizing Brand Identity in the Digital Age: The Keys to Sound Strategy with amp Sound Branding
In the latest episode of the "Le Son Dopamine" podcast, I had the privilege of chatting with Al Miseri, Head of Creative Production at amp Sound Branding, a leading sound design agency. Al shared insightful expertise on the evolution of sound creation, shedding light on the pivotal role played by amp Sound Branding in crafting powerful sonic identities.
The New Age of Sonic Branding
Sonic branding has seen incredible growth as a sector over the last five years, building from an incredibly niche field to a widely celebrated and recognized industry. The majority of the world’s top international brands rely on well-thought-out sound to both communicate and sell their products to consumers.
How Sonic DNA is Revolutionizing Branding with amp
We spoke to Karolina Namyslowski, a creative director at amp, one of the pioneers of sonic branding, about how to utilize the power of sonic, what it takes to create a brand’s sonic DNA, and how sound is revolutionizing the branding landscape.
“Il sonic branding crea equity e genera una brand identity differenziante che accresce la fiducia dei consumatori. Italia in ritardo, ma le opportunità stanno crescendo”
Come spiega ad ADVexpress Michele Arnese, Global Ceo di amp, il primo passo è un ‘sound logo’ come quelli di Intel o McDonald’s. Oggi, però, serve molto di più: in un mondo full digital e always on, l’importanza della componente sonora e i benefici di una strategia audio in termini di riconoscibilità, differenziazione e vera e propria brand equity sono innumerevoli. Anche con l’aiuto dell’Intelligenza Artificiale.
Event Tech Check: The Latest Tools for Email Marketing, Digital Signage, Event Registration, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Sonic Branding From WPP Company Comes With Performance Benefits
Companies have a visual identity. Now brands want an audio identity. The increasing use and effectiveness of audio and the growing popularity of podcasts, digital music, and immersive entertainment have created the need for global sonic management and improved creative audio output.
Why sound is more important than ever in branding
In our world of streaming, sonic logos are becoming more and more important for brands. From Netflix's opening 'dun-dun' to Apple's startup 'duuuhn' (okay, sonic logos are hard to describe in words), there are plenty you'll have heard before. And the world of sound-based branding is only getting louder.
Amp designs tool suite for sonic branding
Sonic branding agency Amp has developed a three-part tool called Sonic Hub, which seeks to simplify the sonic branding process for designers and brands using four different AI technologies.
amp's Launch of 'Sonic Hub' Spotlights Crucial Role of Sound Branding for Businesses
WPP-backed sound branding company amp has launched "Sonic Hub," a solution designed to help brands create "immersive Super Sonic experiences" for their customers.