2023 sees Reiher join amp sound branding as the Head of amp Asia, supporting another significant geographic expansion from the rapidly growing audio branding agency. Reiher’s business acumen and versatility across sonic mediums prove the perfect combination for amp’s strong commitment to this widely untapped sonic market.

In Ausgabe 1-2/2023 des markenartikel schreiben Monika Schulze, Head of Customer & Innovation Management und Member of the Executive Committee bei Zurich Gruppe Deutschland, und Michele Arnese, Gründer und Global CEO von amp Sound Branding, über die Rolle von Sound, um eine emotionale Verbindung zu den Konsument innen herzustellen und Vertrauen aufzubauen.

Love it or hate it – popular love songs can be romantic or cringe-worthy. We analyze several brands, Tiffany & Co., McDonald's, Calvin Klein, and Mars regarding their romantic ads for Valentine’s Day. We asked ourselves, what makes a great love song?

Der Spot von Avocado from Mexico (AFM) zitiert mit der Schöpfungsgeschichte die wohl älteste Story der Welt. Weil Eva - dargestellt von der Schauspielerin Anna Faris ("Lost in Translation", "Brokeback Mountain") - von der verbotenen Frucht gekostet hat, muss sie mit Adam das Paradies verlassen. Eine Avocado aus Mexiko bewahrt sie vor diesem fatalen Schritt.

Sonic branding can be an intimidating topic for CMOs and decision-makers. The root of intimidation surrounding this topic stems from the subjectivity that music often provokes in the creative process; this also applies to branding. Thanks to advancements in technology, we are finally able to have data to back up creative decisions.

In this episode, we talk about what audio branding is and how Michele got into the field, how he brought his company to work with all these big names, and how he's using AI in audio work and much more.

AMP Sound Branding released its latest insights showing the complex relationship between sound, soccer and ads that brands have been creating for the event.

Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023.

Voice control and hands-free operation have added a sonic dimension to modern electronic devices. We have become used to gadgets capable of generating audio alerts and prompts. And that presents both a challenge and an opportunity for device makers. How should a brand sound?

Three years after the debut of its sonic logo, the company has a number of audio assets that make up its sonic brand, including an album of original songs.

Collating information from the annual Best Audio Brands index, alongside comprehensive desk research, artificial intelligence evaluation, and social media examination, amp analyzed 55 traditional banks and 10 fintech companies on their sonic performance.

Pioneering sonic branding agency, amp sound branding, has released the highly anticipated fourth edition of their quarterly editorial periodical, amplify. The trade publication is an industry benchmark in the audio branding and advertising worlds, with each edition featuring data-driven deep dives on specific sectors and their sonic output.

amp sound branding, says that sonic branding is “the undisputed key” for banks and fintech companies targeting the next generation of consumers in the fourth edition of its quarterly editorial periodical, amplify.

"We spend an average of 13 years of our lives listening to music. Why waste 13 years of life on bad music?" Our Founder & Global CEO, Michele Arnese spoke with Michael Kauffman, Executive Director of Clio Music & Clio Cannabis at The Clio Awards, to share his 10 favorite album covers.

In this episode, Alan and Michele discuss what branding with sound really is, why it’s so important to the brand experience, and the use of data and insights into the world of sonic branding.

With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?

Does audio branding have a lasting impact on consumers’ perception of a brand? For The Drum’s Audio Deep Dive, we take a look at the research and find out how food brand Heck went about developing a sonic identity that will feature in its marketing for the next 20 years.

Read Spotify's 2022 predictions, and why digital audio is the ultimate tool to help insurance brands break out in a competitive industry, earn trust, and improve customer experience.

Michele Arnese, founder and global CEO of Amp sound branding, and Dr Diana Omigie, cognitive neuroscientist and lecturer at Goldsmiths University, discussed the importance of brands having a ‘sonic identity’ and the significance of collaboration between branding and science in the world of advertising.

The race for branded attention has reached a visual standstill, with more and more brands looking and feeling the same if not outright copying each other. In a market dominated by tactical visual reiteration, it is the strategy of sound that will make the difference.