Transform magazine is delighted to announce the winners of the Transform Awards North America 2023. Still the only awards program to celebrate the transformative power of rebranding and brand development on the continent

As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.

It's widely recognised that we are bombarded with fast-paced imagery in the modern world, whether it's social media videos, or digital billboards in city spaces. But there has been a similar explosion in sound, says advertising entrepreneur Michele Arnese. He thinks brands can only compete with the help of artificial intelligence (AI).

Sonic branding has seen incredible growth as a sector over the last five years, building from an incredibly niche field to a widely celebrated and recognized industry. The majority of the world’s top international brands rely on well-thought-out sound to both communicate and sell their products to consumers.

Transform magazine is proud to announce its award programme is set to celebrate the transformative power of rebranding and brand development in the continent of North America for a ninth consecutive year.

Providing better service, inflight snacks, and comfortable seating are all becoming standard across the aviation practice. How does an airline brand become conflated with travel? We believe the opportunity for this lies on the shoulders of holistic sonic branding.

Roastbrief delves deep into the world of sonic branding with an insightful interview featuring Michele Arnese, the visionary Founder and Global CEO of amp.

We spoke to Karolina Namyslowski, a creative director at amp, one of the pioneers of sonic branding, about how to utilize the power of sonic, what it takes to create a brand’s sonic DNA, and how sound is revolutionizing the branding landscape.

Come spiega ad ADVexpress Michele Arnese, Global Ceo di amp, il primo passo è un ‘sound logo’ come quelli di Intel o McDonald’s. Oggi, però, serve molto di più: in un mondo full digital e always on, l’importanza della componente sonora e i benefici di una strategia audio in termini di riconoscibilità, differenziazione e vera e propria brand equity sono innumerevoli. Anche con l’aiuto dell’Intelligenza Artificiale.

Björn Thorleifsson is Head of Research & Insights at amp sound branding. This Q&A feature touches on sonic branding and everything related to the sonic research he leads at amp.

Sonic logos have become a larger part of advertising in the past year, according to sonic branding agency Amp Sound Branding's just-released Best Audio Brands report.

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Companies have a visual identity. Now brands want an audio identity. The increasing use and effectiveness of audio and the growing popularity of podcasts, digital music, and immersive entertainment have created the need for global sonic management and improved creative audio output.

While using product sounds can be a good mechanism to encourage positive and related consumer connection to the beverage, it should not be the entirety of a brand’s sonic strategy as it is not really unique.

In our world of streaming, sonic logos are becoming more and more important for brands. From Netflix's opening 'dun-dun' to Apple's startup 'duuuhn' (okay, sonic logos are hard to describe in words), there are plenty you'll have heard before. And the world of sound-based branding is only getting louder.

Sonic branding agency Amp has developed a three-part tool called Sonic Hub, which seeks to simplify the sonic branding process for designers and brands using four different AI technologies.

We here at amp are extremely excited about our new suite of sonic tools: Sonic Hub®. Before we launch any new product at amp, we always test it thoroughly, to ensure the best experience for our clients. One of these tools, Sonic Space®, provides alternatives to both expensive custom or licensed music options and generic stock music.

WPP-backed sound branding company amp has launched "Sonic Hub," a solution designed to help brands create "immersive Super Sonic experiences" for their customers.

Functional music is on the verge of revolutionizing the way we think about music and its relationship to our bodies. Emerging technology promises to transform music into a form of medicine that can be customized to meet individual patient needs.

Using audio to cement a marketing message is as old, at least, as the jingle itself. But in an era when every touchpoint is a marketing opportunity and sound is everywhere, the idea of having a signature sound has been cranked up to 11.